Offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and CEO Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. More info

Launched as a web site in July 1995, Amazon.com Inc. today has a market valuation more than the combined value of Barnes and Nobles and Borders, its biggest competitors online and off. It continues to be the subject of hot discussion at business breakfasts and lunches by current and potential investors, Web watchers and, of course, investment managers. Amazon.com stock is trading at around $100 a share, more than ten times its May 1997 IPO price of $9 a share, although the organization has yet to make a profit. In Business the Amazon.com Way Rebecca Saunders reveals the secrets, deals, schemes and dreams of one of the world’s web superstars. More info

To the uninitiated, e-business refers solely to the process of buying and selling goods over the Net. In our increasingly interactive age, however, it actually means much more. e-Business: Roadmap for Success, by Ravi Kalakota and Marcia Robinson, defines the term as "the complex fusion of business processes, enterprise applications and organizational structure necessary to create a high-performance business model." Kalakota and Robinson--specialists in the field who serve as founder-CEO and president, respectively, of a company called e-Business Strategies--show how to employ its tenets to compete more effectively in today's brave new world. More info

While aware of the Web's potential, most businesses and corporations are unaware of exactly how to mine it to reduce costs and increase profits. This book reveals how to do precisely that. Businesses both large and small will learn how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. They'll also learn how to use the Web to test new products, services and ideas while increasing customer loyalty, how to mine information about competitors and existing customers as well as prospective clients, how to establish a brand identity, and more. More info

Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange." More info

An extremely useful and easy to use handbook on what one has to know to market and promote your ideas, goods and services on the Internet. I can't imagine anyone, from someone who is building their first web site to an expert who builds sites professionally, who wouldn't find this book extremely useful. Providing a well-organized volume of solid information. They cover not only search engines and adverting, but lesser-known areas, such as awards, newsletters, discussion groups, press releases, and e-mail, among others. This book provides not only information, but a basis for developing your electronic marketing strategy. More info

This book  opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. It is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. Including the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services  into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value. More info

According to International Data Corp. (IDC), the worldwide market for Internet-related services is expected to explode - from $4.5 billion in 1997 to $43.6 billion by 2002. The main impetus for this trend is the rush to implement e-commerce Web sites. This new report from CTR explores the different e-commerce models - business groupings, business-to-consumer (B2C) e-commerce, and business-to-business (B2B) e-commerce - that help managers determine which method suits their companies' needs. The report also covers the security and legal issues that are critical to successful e-commerce implementation. More info